Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

Absolute Radio iAd

Absolute Radio iAd

Advertising Reimagined.

Absolute Radio were one of the launch partners for Apple's iAd Network alongside BMW, Maybelline, McDonalds and AT&T. iAd for brand enabled the station to deliver a highly targeted, inspiring storytelling experience around the Rock 'N' Roll Football proposition; the weekend coverage of Barclays Premiership Football with ex-Arsenal & England legend, Ian Wright.

A project of this magnitude demanded exhaustive prep, wireframing and creative ideation which I completed solely with the development team at Apple in Cupertino, given the early development stages of the iAd format.

Following release, Apple selected Absolute to run in their iAd Gallery - an exhibitive app which displays the most creatively successful ads from around the globe - alongside Guinness, Hilton and other high calibre brands. It was praised in a number of industry titles including The Drum & Marketing Week winning both a Marketing Society Award in 2012 and a Webby Award Honour in 2013.

Duncan’s been solely responsible for Absolute Radio’s Apple iAd campaign. Within a week, ad metrics revealed 2 million unique views, 16,000 interactions, 1,200 downloads and engagement time of more than 1 minute - significantly higher than Apple’s benchmark iAd campaign. He delivered the project within 2 weeks, prompting hugely positive feedback from Apple’s US & UK Creative Directors.
— Head of Presentation

Watch the TV commercial.

 

Application
UX/UI Design
Visual Design
Retouching
Photography Direction
Photography Production
Copywriting

Beamly

Beamly

Absolute Radio

Absolute Radio