Absolute Radio iAd
Absolute Radio were one of the launch partners for Apple's iAd Network alongside BMW, Maybelline, McDonalds and AT&T. iAd for brand enabled the station to deliver a highly targeted, inspiring storytelling experience around the Rock 'N' Roll Football proposition; the weekend coverage of Barclays Premiership Football with ex-Arsenal & England legend, Ian Wright.
A project of this magnitude demanded exhaustive prep, wireframing and creative ideation which I completed solely with the development team at Apple in Cupertino, given the early development stages of the iAd format.
Following release, Apple selected Absolute to run in their iAd Gallery - an exhibitive app which displays the most creatively successful ads from around the globe - alongside Guinness, Hilton and other high calibre brands. It was praised in a number of industry titles including The Drum & Marketing Week winning both a Marketing Society Award in 2012 and a Webby Award Honour in 2013.
Watch the TV commercial.