Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

Beamly

Beamly

The Show Never Stops.

At the turn of 2014, the board at zeebox requested I lead the rebrand of the entire company towards their vision for a new, vibrant & exciting entertainment platform for fans. On Apr 14th, we launched Beamly; the world's leading content and social network for TV.

The journey began, as most rebrands do, with a tireless amount of research, planning and board presentation. As an established startup with international stakeholders including NBCUniversal, Viacom & Sky, it was imperative the final execution was world class.

With a strong, successful history in creatively directing global brand relaunches, the board were insistent I oversaw every aspect of Beamly's implementation across the UK, US & Australia, including working closely with the Product Design team.

This was an extensive task, not limited to an overhaul of UX and UI across the entire network of apps and platforms, primetime TV commercials, logo suites, colour palettes, identity guidelines, press packs, visual treatments, marketing plans, brand books, typography and much, much more.

Application
Branding
Copywriting
Creative Direction
Visual Design
UI Design

Zeebox

Zeebox

Absolute Radio iAd

Absolute Radio iAd