Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

Shazam Brand Identity

Shazam Brand Identity

The home of music discovery.

Since 2014, I have led Shazam’s brand development, responsible wholly for defining, evolving and amplifying corporate identity across digital marketing, product, social and design strategy globally for 300 million active users.

The most subjective & demanding of all projects I completed in 2014/2015, was to completely redesign Shazam’s global brand image.

The work covered almost every aspect of life at Shazam; product, social, promotional, commercial, editorial, broadcast, motion & administrative. I worked to build a new design language that popularised Shazam as the lifestyle entertainment brand it is today, preparing & presenting the entire creative solution to the board & executive team.

With over 120 million monthly active users, it was imperative the solution was both scalable and bettered awareness, perception and energy around the Shazam brand.

Download the Shazam Identity Guide from our Brandfolder or browse the PDF on ISSUU.

On completion, I delivered a whole portfolio of assets company-wide including comprehensive brand guidelines, technical specifications, boilerplate presentations, editorial franchises, sub-brand identities (Visual Shazam/Shazam for Brands), social templates, motion, CRM, product launch marketing and much more.

Today, I still lead Shazam’s continued brand development maintaining our high standard of visual output across the world.

 

Application

Branding
Brand Strategy
Content Strategy
Visual Design
Creative Direction
Copywriting
Photography Direction
Motion Design & Direction

Shazam for Artists

Shazam for Artists

Shazam for TV

Shazam for TV