Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

Shazam for Brands

Shazam for Brands

Advertising never sounded so sweet.

Shazam for Brands is the new identity & sales platform for our award-winning, international advertising teams.

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Very much a cross-team effort, the project was spearheaded by Chief Revenue Officer Greg Glenday and brought to life visually in-house; months of ideation & design culminating in a set of world-class sales materials, clear, consistent & powerful market messaging, new ad formats, data products, branded content & much more.

As well as crafting the core brand identity, my work helped tell Shazam’s story, from world-renowned music recognition app to global advertising solutions business. The work spanned launch events (Cannes/SXSW), international press, sponsorship (Coca-Cola), merch and much more.

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The platform debuts 8/4 with our incredible launch partner Coca-Cola - you can read more about Shazaming Coke bottles in Summer 2016 on Coca-Cola, AdAge and Billboard.

Application

Branding
Brand Strategy
Visual Design
Creative Direction
Copywriting
Photography Direction

Shazam Product

Shazam Product

Shazam for Artists

Shazam for Artists